Helping Football League teams gain sponsorship from leading international brands.

The Problem

72partnerships was birthed from the belief that the Football League is the most passionate, unique place to watch sport anywhere. But each season, clubs face an uphill task in trying to secure long-term sponsors to keep the club so many people love and depend on afloat.  There is a glaring problem with the industry however; Gambling sponsors. Branding for betting sites are seen at almost every club, an unhealthy reality that has become the norm across the football industry.  Clubs needs sponsors, gambling sites capitalise. 72partnerships was created to help football league clubs gain sponsors from companies that do not pose detrimental effects to their own fanbase. Big brands are attracted to the Premier League and often miss the untapped value available to them in the lower divisions. By highlighting the value available to brands in the Football League, our goal is to contribute, even a small role, to making the Football League a healthier, more sustainable operation.