Driving gambling sponsors out of the English Football League to make way for positive fan-facing sponsorships

The Problem

72partnerships was birthed from the belief that the Football League is the most passionate, unique place to watch sport anywhere. But each season, clubs face an uphill task in trying to secure long-term sponsors to keep the club so many people love and depend on afloat. 




There is a glaring problem with the industry however; gambling sponsors. Branding for betting sites are seen at almost every club, an unhealthy reality that has become the norm across the football industry. 




Clubs need sponsors, gambling companies capitalise.




72partnerships was created to help English Football League clubs gain sponsors from companies that can have a positive impact on their own fanbase.




By highlighting the value available to brands in the Football League, our goal is to contribute to making the Football League a healthier, more sustainable operation.